In today’s world, where innovation shapes the market, patents are not just a form of legal protection but a powerful strategic tool for securing a competitive advantage, conquering markets, and maximizing profits. But do you know how global companies use patents as weapons in the battle for dominance? What are the key mechanisms of the patent game, and how can local universities and businesses apply them to their advantage?
At the lecture “Patents: Bridges Between Innovation and the Market,” Stanko Vuleta, a renowned expert with extensive international experience, will provide answers to some of the most important questions:
How does the patenting process work, how much does it cost, and what value does it bring? When does patenting provide a competitive advantage, and when can it be unprofitable? What opportunities does patenting open up for innovators and companies? How can patents be effectively used for the protection and commercialization of innovations?
Through the analysis of specific examples and real patent disputes, the lecture will demonstrate that patents are not only used for protecting innovations but also as a powerful tool in market competition. Special focus will be placed on global strategies, the application of patent law in the United States, and practical advice for companies, researchers, and innovators who want to protect and commercialize their technological solutions.